West Coast Descent is an exciting new start-up offering a mountain bike shuttle service in Western Australia.

We were commissioned to design a logo for them, based on some initial parameters supplied by the proprietor, Josh Furnance. These included a circular bounding element, mountain skyline and the acronym WCD for the business name. We were specifically restricted to a black and white only palette.

The final result appears here with some of the also-ran ideas shown beneath, showing how we explored variations on the theme, including 3D sloping typography, different mountain shapes and even the incorporation of a bike wheel as the bounding element.

The process involved suggestions from the client which were incorporated in the final design. We're both happy with the discintive and effective result.

Logo Design

West Coast Descent